Building a $500K+ Business by 28 | How she started building wealth on a low income

Building a $500K+ Business by 28 | How she started building wealth on a low income

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[Wealth on Your Terms Podcast with Reni Odetoyinbo] How to Build Wealth, Increase Your Income & Make Money Online.

In this episode, we talk about how to build wealth, grow a profitable online business, and create financial freedom on your own terms, even without a high income.

@xoReni Reni Odetoyinbo is a finance educator, content creator and entrepreneur who bought her first property at 23 and has earned over $500K from her content business. She shares the exact money moves, business models, and mindset shifts that helped her do it.

We also dive into topics like:
- Building wealth on a low income
- Personal finance and smart saving strategies
- Content creation as a business
- Why personal branding matters (even if you’re not a creator)
- Entrepreneurship and making money online
- Increasing your income, earning potential and strategies you can use to build wealth
- Choosing the right investment strategy for your lifestyle


πŸŽ™οΈ About Wealth on Your Terms
Wealth on Your Terms is a podcast about building wealth, freedom, and impact β€” in ways that actually work for your life. Through unfiltered conversations with builders, unconventional thinkers and investors, we break down the real playbooks behind modern wealth building and freedom living. Hosted by Tobi Adekeye.

πŸ“§ For partnerships and business inquiries: [email protected]
πŸ“² Follow us on Instagram: https://www.instagram.com/wealthonyourtermshub/

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πŸ”— Listen on Your Favorite Platform
- Spotify: https://open.spotify.com/show/1XfWOhFXOVgqurc3ubL6Ed?si=120a11990ec140c9
- Apple Podcasts: https://podcasts.apple.com/ca/podcast/wealth-on-your-terms/id1826415199
- Watch more episodes: https://www.youtube.com/playlist?list=PLiXreb5FVE9xxyOQ119CArRdWpRJf31vw


πŸ“Œ Timestamps
00:00 – Intro
2:15 – Money Is a Tool: The Power of Early Exposure to Business & Wealth
5:21 – Stop Avoiding Failure. It Might Be Holding You Back.
8:01 – This allowed her buy a Property at 23 β€” Even on a Low Income
12:02 – Working Around Wealth Shifted Her Mindset on What’s Financially Possible
13:13 – The Mindset Shift That Can Change Your Financial Trajectory
16:20 – The $60K Brand Deal That Shifted Her Perspective
19:49 – Behind the Business: Turning Content Into a Real Company
23:43 – Her Business Model
29:34 – Navigating an Unconventional Path & Finding Mentors Along the Way
33:54 – Why Productizing Your Knowledge Isn’t a Scam
35:50 – Why Everyone Needs a Personal Brand
41:43 – Her Wealth-Building Strategy
46:14 – The Drawbacks of Being the Face of the Brand
47:04 – The Unglamorous Side of Content Entrepreneurship
49:45 – 3 Strategies to Increase Your Income & Build Wealth
59:34 – This β€œSafe” Money Habit Might Be Keeping You Broke
1:01:23 – Should I keep Investing in a Partner’s Failing Business?
1:06:48 – Where to Find Reni & Outro


πŸ“² Connect With Reni
- Attend Reni’s event 🎟️, Don't Go Broke Trying Toronto (Master your money without sacrificing the soft life): https://www.eventbrite.ca/e/dont-go-broke-trying-toronto-tickets-1412771179629
- IG: https://www.instagram.com/xoreni/
- YouTube: https://www.youtube.com/c/xoreni
- Podcast: https://www.youtube.com/@dontgobroketrying/videos
- Website: https://renitheresource.com/about/


✨ Connect with me, Tobi:
πŸ“· Instagram: https://www.instagram.com/tobi.derin/
πŸŽ₯ Tiktok: https://www.tiktok.com/@tobiderin
πŸ‘©πŸΎβ€πŸ’» LinkedIn: https://www.linkedin.com/in/tobiadekeye/
πŸ—žοΈ Newsletter: https://tobiderin.substack.com